Rideau Valley Wildlife Sanctuary
Raised $80,000 in six days. Communications strategy. Wildlife education through social media. Media relations.
On April 19, 2012 the Rideau Valley Wildlife Sanctuary had only $11,500 of the $100,000 needed to open. And, they were up against an April 27 deadline. As the only licenced rehabilitator of wild mammal and turtles in the Ottawa Valley, closure would mean certain death for hundreds of orphaned and injured animals.
In six days, working with traditional and social media, Heather helped the sanctuary raise all needed funds and even $20,000 more. She continues to manage communications and the sanctuary now has a strategy to build their fundraising and communications capacity long-term.
