Communication Strategy ​

Village PR believes in the need for action and will never settle for simply raising awareness. Together we will ensure that your not-for-profit is using the most modern communication techniques while maximizing existing resources.


Using a tailored training program, Village PR helps clients to boost and build upon skillsets in areas such as social media, media relations and strategic communications.

Social Media Management

By developing and posting social media content and engaging with your followers, Village PR can help to reduce your not-for-profit’s daily workload, while moving your organization closer to its concrete goals.

Media Relations ​

The voice of your not-for-profit deserves to be heard! Village PR provides a connection to major Canadian media outlets and excels in both interview preparation and the development of unique, impactful messaging. ​

Crisis Communication

Knowing that preparation is key, together we will anticipate and prepare for worst-case scenarios. Should an incident put the reputation of your not-for-profit on the line, Village PR will be there to support you through it.

Social Media Policy​

Your staff’s posts from their personal social media accounts can hurt your organization’s reputation, as happened here and here. To address the risks, Village PR is able to draft custom policies based on current Canadian employment law.


Village PR delivers the following training workshops to not-for-profit staff and board members.

To request a workshop, customized in length and content, at a location of your preference, please contact us.

What Clients Say

Heather provides honest advice and insight in a way that shows she truly cares about her clients. Her attention to detail and availability has been exactly what we needed when strategically planning our communications goals. And, invaluable during a media crisis. Highly recommend her!
Tia Loftsgard
Executive Director, Canada Organic Trade Association
It has been an absolute pleasure to work with Village PR. Heather has provided us with thoughtful communications guidance and strategic media relations support, and helped us to grow our capacity to communicate effectively. Heather is responsive when sudden needs arise, provides excellent one-on-one coaching, and has a thorough understanding of both our client needs, as well as the broader health sector. On top of all of that, what truly sets her apart is her passion and genuine desire for us to succeed.
Naini Cloutier
Executive Director,Somerset West Community Health Centre

Focus Areas


Because when the needs of every member of our community are met, we are all better off.​


Because every person deserves equal access to quality healthcare.


Because each individual should be empowered to make their own decisions and supported in living a full life.


Because the earth is owed both respect and protection for its water, land and animals.



Heather Badenoch believes in the power of not-for-profits and the strength they have to effect change for people, animals and our environment. As the Communications Strategist at Village PR she has advised health, disability, food security, community and environmental clients. From strategic communications planning to media training, Heather works creatively and candidly with her clients to accomplish their goals. In her career of supporting organizations across Canada for more than 20 years, Heather has developed a deep appreciation and understanding of the players, pressures and meaningful work being done by the not-for-profit sector. In early 2018, Heather became a living liver donor, donating 22% of her liver to a stranger—to a child she has never met.
A passionate animal lover, Heather is currently a volunteer at Community Veterinary Outreach clinics, a past Volunteer Ottawa board member and the past Vice President and Membership Chair of the Canadian Public Relations Society Ottawa-Gatineau chapter. Her awards include the 2014 Outstanding Contribution Award from Volunteer Ottawa and the 2005 City of Ottawa Civic Appreciation Award for Community Activism which she received alongside the Hope Volleyball Summer Fest planning team. When not working with clients, volunteering or spending time with family and friends, Heather and her husband, contractor Paul, can often be found embarking on another Pinterest-driven house project, or walking their sweet rescue dog, a Saint Bernard named Mini.