Helping important work become understood.
Progressive communications with a purposeādriving action, delivering impact.
Understanding affects trust, access, funding, policy, and action.
Village PR is a strategic communications and media relations practice focused on Canadian non-profits and charities navigating complex public-interest issues.
Through strategic communications and media relations, we help mission-driven organizations build trust, reduce stigma, influence decision-makers, and reach the people who need their services most.
We are brought in when the stakes are high, the issues are complex, and clarity matters.
Where We're Brought In
Helping people access services
Strategic communications and media relations that help clients, families, referral partners, and communities understand available services and how to access them.
Navigating complex public-interest issues
Communications counsel for organizations working on healthcare, substance use, housing, refugee services, mental health, climate, equity, and other high-stakes issues where clarity and credibility matter.
Building trust and reducing stigma
Public-facing communications that help communities, policymakers, media, and stakeholders better understand difficult or misunderstood issues.
Media relations and spokesperson support
Strategic media relations, key messaging, media training, interview preparation, and spokesperson development for organizations operating in complex environments.
Reaching policymakers, funders, and decision-makers
Communications strategies that help mission-driven organizations strengthen credibility, demonstrate impact, influence public policy, and build support among institutional stakeholders.
Crisis and sensitive issue communications
Support for organizations navigating public scrutiny, difficult conversations, reputational risk, leadership issues, service changes, and rapidly evolving situations.
Safe to Speak storytelling
Trauma-informed spokesperson and media preparation for people sharing lived experience. Support for organizations ethically preparing clients, patients, caregivers, and community members for media interviews, public speaking, advocacy, and storytelling ā with a focus on informed consent, preparation, boundaries, and reducing the risk of retraumatization.
What Clients Say
Clients
About
Heather Badenoch is the founder of Village PR and provides strategic communications and media relations counsel to Canadian non-profits and charities navigating complex public-interest issues.
For nearly 30 years, Heather has worked alongside organizations focused on healthcare, harm reduction, housing, refugee and newcomer services, mental health, climate, developmental services, equity, and community wellbeing.
Her work focuses on helping organizations build trust, reduce stigma, strengthen public understanding, and reach the people who need their services most.
Heather is often brought in when issues are sensitive, high-profile, complex, or difficult to communicate clearly.
As a living liver donor and active volunteer in the organ transplant community, Heather mentors people considering living liver donation. She also helps people on the transplant list who face significant barriers to finding living kidney or liver donors by running donor appeals pro bono.
When not working with clients or volunteering, Heather and her spouse can often be found with their rescue dogs, Skye and Dori.
