Services
Communication strategy
Don't settle for simply raising awareness. Change happens when the right people take action. Together we will make sure that your nonprofit is getting meaningful and measurable results.
Training
You’ve got this! Let me show you and your team how. Village PR builds your team’s capacity in areas like media relations and strategic communications.
Communication audit
Not sure what's working? By conducting a thorough audit of your communications activities and results, Village PR will help you understand which communication efforts are (and aren’t) working, then fine tune your communications strategy.
Media relations
The voice of your not-for-profit deserves to be heard! Village PR provides a connection to media outlets, writes messaging that resonates and helps you prepare for impactful interviews.
Crisis communication
Knowing that preparation is key, together we will anticipate and prepare for worst-case scenarios. When a Bad Thing happens and puts the reputation of your nonprofit on the line, Village PR will be there to support you through it.
Training
Village PR delivers interactive workshops to nonprofit clients, staff and board members.
- Five steps to creating a communication strategy: It feels like a huge undertaking. So let’s break it down step by step.
- Working with the media: From pitching a story the media wants to tell, to giving impactful interviews. Our media training helps your leaders, staff and clients feel confident telling your organization’s stories.
- Crisis communication: Protect your reputation when The Bad Thing happens. Whether a crisis strikes out of the blue or you create the crisis by closing a program. Keep the trust of your stakeholders while you’re under the microscope.
To request a workshop, customized in length and content, at a location of your preference, please contact us.
What Clients Say
Heather provides honest advice and insight in a way that shows she truly cares about her clients. Her attention to detail and availability has been exactly what we needed when strategically planning our communications goals. And, invaluable during a media crisis. Highly recommend her!
It has been an absolute pleasure to work with Village PR. Heather has provided us with thoughtful communications guidance and strategic media relations support, and helped us to grow our capacity to communicate effectively. Heather is responsive when sudden needs arise, provides excellent one-on-one coaching, and has a thorough understanding of both our client needs, as well as the broader health sector. On top of all of that, what truly sets her apart is her passion and genuine desire for us to succeed.
Focus Areas
Community
Because when the needs of every member of our community are met, we are all better off.
Health
Because every person deserves equal access to quality healthcare.
Disability
Because each individual should be empowered to make their own decisions and supported in living a full life.
Environment
Because the earth is owed both respect and protection for its water, land and animals.
clients
About
Heather Badenoch believes in the power of non-profit and purpose-driven organizations, and the strength they have to effect change for people, animals and our environment. As the Communications Strategist at Village PR she has advised health, disability, food security, community and environmental clients. From strategic communications planning to media training, Heather works creatively and candidly with her clients to accomplish their goals.
In her career of supporting organizations across Canada for more than 25 years, Heather has developed a deep appreciation and understanding of the players, pressures and meaningful work being done by the not-for-profit sector.
In early 2018, Heather became a living liver donor, donating 22% of her liver to a stranger—to a child she has never met.
A passionate animal lover, Heather is currently a volunteer at Community Veterinary Outreach clinics, a past Volunteer Ottawa board member and the past Vice President and Membership Chair of the Canadian Public Relations Society Ottawa-Gatineau chapter. Her awards include the 2014 Outstanding Contribution Award from Volunteer Ottawa and the 2005 City of Ottawa Civic Appreciation Award for Community Activism which she received alongside the Hope Volleyball Summer Fest planning team.
When not working with clients, volunteering or spending time with family and friends, Heather and her husband, contractor Paul, can often be found embarking on another Pinterest-driven house project, or walking their sweet rescue dog, a Saint Bernard named Mini.