Communication strategy

Don't settle for simply raising awareness. Change happens when the right people take action. Together we will make sure that your nonprofit is getting meaningful and measurable results.


You’ve got this! Let me show you and your team how. Village PR builds your team’s capacity in areas like media relations, strategic communications and crisis response.

Communication audit

Not sure what's working? By conducting a thorough audit of your communications activities and results, Village PR will help you understand which communication efforts are (and aren’t) working, then fine tune your communications strategy.

Media relations

The voice of your not-for-profit deserves to be heard! Village PR provides a connection to media outlets, writes messaging that resonates and helps you prepare for impactful interviews.

Crisis communication

Knowing that preparation is key, together we will anticipate and prepare for worst-case scenarios. When a Bad Thing happens and puts the reputation of your nonprofit on the line, Village PR will be there to support you through it.

Communication policy

Your staff’s posts from their personal social media accounts can hurt your organization’s reputation, as happened here and here. Make sure your communication policies reflect your Code of Conduct and current employment law.


Village PR delivers interactive workshops to nonprofit clients, staff and board members.

To request a workshop, customized in length and content, at a location of your preference, please contact us.

What Clients Say

The Ottawa Food Bank has worked with Heather and Village PR multiple times. Her trauma-informed and sensitive approach is why we keep hiring her to work with us. Most recently, Heather supported us for a large communication project, and also supported us on an ongoing basis while we work through staff transitions. Her work was critical to help us manage the large time-sensitive project and keep our day-to-day communications moving. The Ottawa Food Bank has benefitted tremendously from Heather’s expertise.

Rachael Wilson
Rachael Wilson
CEO, Ottawa Food Bank

Heather has played a pivotal role in transforming our center's media and public engagement strategies. Her dedication to collaboration involves working closely with our team to develop clear and compelling messages, while her coaching and feedback have significantly strengthened our external communications.

Her expertise in simplifying complex information has greatly enhanced our public communications, making them more accessible and inclusive. Her deep understanding of equity and issues of marginalization align with our centre’s values and has been a highly welcomed approach.

Heather is committed to the success of our organization and often goes above and beyond, working alongside us until the completion of each project. We are deeply grateful for her passion, her expertise, her responsiveness, and her relentless dedication to good clear communications.

Suzanne Obiorah
Suzanne Obiorah
Executive Director, Somerset West Community Health Centre

Centretown CHC has worked with Village PR and Heather Badenoch for several years. Heather’s flexibility in being able to support our organization throughout a wide range of our communication needs has been key. She has been able to step in and provide comprehensive communications support when needed.

Now that we have a communications officer, she has excelled at supporting us and the team with coaching and mentorship in developing our internal capacity.

Heather has also been very effective in supporting us as we develop our processes for media strategies with media training, as well as supporting our teams in developing media pitches. She has truly enhanced our communications capacity in a way that is deeply aligned with our values as an organization.

Michelle H
Michelle Hurtubise
Executive Director, Centretown Community Health Centre

Focus Areas


Because when the needs of every member of our community are met, we are all better off.​


Because every person deserves equal access to quality healthcare.


Because each individual should be empowered to make their own decisions and supported in living a full life.


Because the earth is owed both respect and protection for its water, land and animals.



Heather Badenoch (she/her) believes in the power of non-profit and purpose-driven organizations, and the strength they have to effect change for people, animals and our environment. 

As the Communications Strategist at Village PR she has advised health, disability, food security, community and environmental clients. From strategic communications planning to media training, Heather works creatively and candidly with her clients to accomplish their goals.

In her career of supporting organizations across Canada for more than 25 years, Heather has developed a deep appreciation and understanding of the players, pressures and meaningful work being done by the not-for-profit sector.

In 2018, Heather became a living liver donor, donating 22% of her liver to a stranger—to a child she has never met. An active volunteer with the transplant community, Heather mentors people on the path to becoming living liver donors and volunteers with the Canadian Donation and Transplant Research Program and the UHN Centre for Living Organ Donation Advisory Council. She also helps people on the transplant list find living kidney or liver donors by running their public appeals pro bono.

When not working with clients or volunteering, Heather and her spouse can often be found embarking on another Pinterest-driven house project, or walking Mini, their rescued Saint Bernard.


    Call me 613-859-8232