Communication strategy

Don't settle for simply raising awareness. Change happens when the right people take action. Together we will make sure that your nonprofit is getting meaningful and measurable results.


You’ve got this! Let me show you and your team how. Village PR builds your team’s capacity in areas like media relations, strategic communications and crisis response.

Communication audit

Not sure what's working? By conducting a thorough audit of your communications activities and results, Village PR will help you understand which communication efforts are (and aren’t) working, then fine tune your communications strategy.

Media relations

The voice of your not-for-profit deserves to be heard! Village PR provides a connection to media outlets, writes messaging that resonates and helps you prepare for impactful interviews.

Crisis communication

Knowing that preparation is key, together we will anticipate and prepare for worst-case scenarios. When a Bad Thing happens and puts the reputation of your nonprofit on the line, Village PR will be there to support you through it.

Communication policy

Your staff’s posts from their personal social media accounts can hurt your organization’s reputation, as happened here and here. Make sure your communication policies reflect your Code of Conduct and current employment law.


Village PR delivers interactive workshops to nonprofit clients, staff and board members.

To request a workshop, customized in length and content, at a location of your preference, please contact us.

What Clients Say

Heather provides honest advice and insight in a way that shows she truly cares about her clients. Her attention to detail and availability has been exactly what we needed when strategically planning our communications goals. And, invaluable during a media crisis. Highly recommend her!
Tia Loftsgard
Executive Director, Canada Organic Trade Association
It has been an absolute pleasure to work with Village PR. Heather has provided us with thoughtful communications guidance and strategic media relations support, and helped us to grow our capacity to communicate effectively. Heather is responsive when sudden needs arise, provides excellent one-on-one coaching, and has a thorough understanding of both our client needs, as well as the broader health sector. On top of all of that, what truly sets her apart is her passion and genuine desire for us to succeed.
Naini Cloutier
Executive Director,Somerset West Community Health Centre

Focus Areas


Because when the needs of every member of our community are met, we are all better off.​


Because every person deserves equal access to quality healthcare.


Because each individual should be empowered to make their own decisions and supported in living a full life.


Because the earth is owed both respect and protection for its water, land and animals.



Heather Badenoch believes in the power of non-profit and purpose-driven organizations, and the strength they have to effect change for people, animals and our environment. 

As the Communications Strategist at Village PR she has advised health, disability, food security, community and environmental clients. From strategic communications planning to media training, Heather works creatively and candidly with her clients to accomplish their goals.

In her career of supporting organizations across Canada for more than 25 years, Heather has developed a deep appreciation and understanding of the players, pressures and meaningful work being done by the not-for-profit sector.

In early 2018, Heather became a living liver donor, donating 22% of her liver to a stranger—to a child she has never met.

When not working with clients or volunteering, Heather and her spouse can often be found embarking on another Pinterest-driven house project, or walking their sweet rescue dog, a Saint Bernard named Mini.


    Call me 613-859-8232