Heather Badenoch believes in the power of not-for-profits and the strength they have to effect change for people, animals and our environment. As the Chief Strategist at Village PR she has advised health, disability, food security, community and environmental clients. From strategic communications planning to media training, Heather works creatively and candidly with her clients to accomplish their goals.

In 2002, Heather left private sector communications to find meaningful work that aligned with her values. Feeling an instant connection to individuals relentlessly dedicated to change, she found her calling in the not-for-profit sector and has never looked back. 

In her career of supporting organizations across Canada for nearly 20 years, Heather has developed a deep appreciation and understanding of the players, pressures and meaningful work being done by the not-for-profit sector.

A passionate animal lover, Heather is currently a volunteer at Community Veterinary Outreach clinics, a past Volunteer Ottawa board member and the past Vice President and Membership Chair of the Canadian Public Relations Society Ottawa-Gatineau chapter. Her awards include the 2014 Outstanding Contribution Award from Volunteer Ottawa and the 2005 City of Ottawa Civic Appreciation Award for Community Activism which she received alongside the Hope Volleyball Summer Fest planning team.

In early 2018, Heather became a living liver donor in Toronto, donating 22% of her liver to a child she has never met.

When not working with clients, volunteering or spending time with family and friends, Heather and her husband, contractor Paul, can often be found embarking on another Pinterest-driven house project, or walking their sweet rescue dog Abbey.